As a creative person of any sort, you are always looking for ways to take your creation and share it with the world. You want to be successful and see your ideas reach a global audience. If you are already aware of the enormous potential with online video, then hosting webinars is going to take you one step further.

Human beings love social interactivity. The Internet originally was one of the most unsocial mediums until the introduction of social media. The world went crazy over the YouTube because it gave artists a chance to truly demonstrate their creativity online visually, and target their niche viewers. Sites like Facebook and Twitter now allow for creativity to be shared with a large audience in a very short amount of time. But what about webinars? What is a webinar and how can we incorporate this into current social media technologies, and how can this allow us to express our creativity even further?

What is a Webinar?

A webinar is like a seminar. A seminar allows for a speaker to reach to a large audience, but mimic the connection and rapport you would build in a one to one conversation. A webinar however is conducted through the internet. It works by having all of the viewers link up their computers through the internet, or the participants can go directly to a specific URL in order to attend the webinar.

The Perks of Webinars

There are various different perks to hosting a webinar online:

• Webinars are great tools to build a strong rapport with your viewers or potential customers.

• Go beyond YouTube. Harness the power of video and live interactivity all at once.

• You have more control.  You can be the only speaker and allow your audience to ask questions that only you can view, or you can permit open speech and chat amongst your participants.

• It is an inexpensive way to educate and communicate with existing contacts, friends, potential customers, and clients. Although the price varies considerably depending on how many attendees you wish to invite, $100 US per month would be considered an average cost.

• It is convenient. Everyone may not be able to make it to a physical meeting or seminar, but they can if the seminar or conference is conducted over the telephone or on the internet.

• It is flexible. You can speak to just one person, or many.

Creative Promotion

At first glance, you might assume webinars are best for business meetings.  Be creative and think outside the box! The possibilities for creative promotion and expression are unlimited. Perhaps broadcast your next live event through a webinar, run a creative competition or host your next art exhibition. Allow your audience to get live Q and A from you and talk about your creative inspiration and expression on a regular basis.  If your creativity is a marketable product, this can be your pitching platform.

Mention your webinars on social media platforms. Just like you would hand out flyers or advertise in the newspaper for a seminar, do the same with online social media. Update your Facebook and Twitter profiles and encourage others to tell a friend. Talk about what you are going to share, not what you are going to sell.

Webinars are an inexpensive and convenient and way to engage with your audience in real time and express your creativity. Be yourself, be innovative, artistic, imaginative. Have fun and enjoy the process. Don’t forget to invite me to your next webinar!

Webinar Resources:

• GoToWebinar
• WebEx