After celebrating Father’s Day recently, I decided to interview my very own father, Anthony Annesley for the second podcast in the My Creative Escape series. Anthony and his partner Cheryll are beginning their  online journey by creating a blog site and developing eBooks in their niche of natural health. We discuss both online and offline businesses, and some tips for maximising our energy levels during the day. To listen to the show, press the audio button below:

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Episode 2: Show notes

This week’s podcast focuses on:

Anthony’s offline business in the alternative health care industry. We discussed how he had already exhausted the potential of expanding his business further in the offline world. There are only so many clients in the locality and so many hours in the day.  He indicated that his face-to-face business meant that he was repeating the same information to many different people.  He wanted to develop a way to bundle up his knowledge into one product that an audience can consume at their own rate.

We spoke about the differences between having a static website to advertise your offline business, and having products to instantly download and consume – meaning you don’t have to be there to make the sale.   Anthony mentioned he has had to adapt the way his knowledge was presented, as the online audience wants and needs fast, simple and to the point answers.

Anthony spoke of his fears of being online. He felt overwhelmed and wanted to make sure he had everything correct before he started. We realised that this is a limiting belief. If we keep waiting until everything is just perfect, we’ll never get started!

I asked Anthony about his ultimate goal, and we spoke on generating passive incomes and what possibilities that can then generate.

We spoke about some general tips to help increase our energy levels and maximise each hour we have available in the day. Anthony highlighted the importance of finding the balance between the work rest and play factors.  He mentioned the how crucial it is to take time out of our busy schedule, both morning and night to reflect and practise breathing exercises.  We spoke about attitudes, and how too many people become fixated on the end result, rather than enjoying the journey.

Links:

• Anthony and Cheryll’s blog – www.wiseruandme.com
• WiserUandMe on Twitter – www.twitter.com/WiserUandMe